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Social Media Week, Upcoming Appearances & Facebook Deals
I have a few more gigs coming up in the next couple weeks, so I wanted to pass along some details. As a thank you for reading through this mostly self-promotional post, I’m adding info about facebook...
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How to Add LinkedIn Company Updates
If you’re an admin of a LinkedIn page, you likely received an email this morning announcing the ability to add company status updates just like you can for your personal profile: Engage Your Audience...
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The LinkedIn Follow Company Button: Start Using It
Today, I’m reminding everyone to use the new(ish) LinkedIn Follow Company button on their website. This update actually rolled out on February 27, 2012, but an email about the button was also sent out...
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A Google Social Analytics Summary + the New Backlinks Report
One new feature in Google Analytics that I have enjoyed exploring lately is Social. Its main purpose is to measure your social impact across different networks and channels. You can also monitor the...
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More Analytics: The LinkedIn Follower Statistics Section
We already have analytics for search and advertising, YouTube, and Facebook, so it makes sense that LinkedIn would develop their own on-site dashboard that displays follower statistics. Along with...
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3 Social Media Pitfalls Kids & Parents Must Avoid & 3 Must Dos
I get asked a lot to speak to groups about the pitfalls of social media. Whether it’s free advice to schools, a training session, or a paid gig to employees of an organization (often subtitled,...
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Infographic: 9 Social Media Ad Platforms You Need to Know About
We all know that social media can be a great way to advertise your business. With so many platforms, how do you choose? Check out this infographic for the inside scoop on some platforms and which ones...
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LinkedIn Showcase Pages: Why Your Business Should (Or Shouldn’t) Use Them
If you went to an awesome high school like I did (shoutout to Wheeling Central!), then you probably had a trophy case full of trophies and awards. All I do is win, win, win, no matter what Enter...
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LinkedIn: Advertising to Professionals was Never so Easy
Targeted advertising doesn’t have to be like finding Waldo or the proverbial unicorn. It doesn’t have to be difficult and stressful (although it most-often is). If you’re a B2B advertiser or just...
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8 Simple Tips for Holiday Success
I don’t know if you’ve noticed, but the holidays are approaching faster than you can imagine. Black Friday is just over a month away, with Christmas not long after that. Many businesses will think...
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